The Democratic National Committee recently took an unconventional approach in their campaign against Ohio Senate candidate Josh Mandel by using his alma mater against him. The DNC displayed a banner ad at the University of Michigan’s football game, where Mandel attended college, in an attempt to sway voters in Michigan and Ohio.
The banner ad featured a photo of Mandel along with the text “He Betrayed Ohio State, Ohio Can’t Trust Him.” This tactic was likely used to appeal to Ohio State fans, who have a strong sense of loyalty to their alma mater, and to discredit Mandel in the eyes of voters in Ohio.
Mandel, who is running against incumbent Democratic Senator Sherrod Brown, has faced criticism in the past for his ties to President Trump and his handling of the COVID-19 pandemic. The DNC’s decision to target Mandel’s Ohio State roots in their campaign against him shows the extent to which politicians are willing to go to win over voters in a highly contested race.
The banner ad displayed at the University of Michigan’s football game was a highly unusual move, as political advertising is typically targeted towards specific demographics or regions. However, the DNC’s strategy may have paid off, as the ad garnered significant attention and sparked conversation on social media.
Overall, the use of Vance’s Ohio State roots against him marks a new chapter in the Ohio Senate race and highlights the lengths to which politicians will go to gain an edge in a closely watched election. As the campaign continues to heat up, voters in Ohio can expect to see more unconventional tactics from both sides as they vie for their support.
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