Luxury skiwear and lifestyle brand, Perfect Moment, has reported record media impact and celebrity buzz during its 2025 fiscal year. The brand reached a record 16.6 billion global unique visitors per month through digital media coverage, marking a 108 percent increase from the previous year. Additionally, Perfect Moment saw its total social audience rise to 934 million, with content reaching celebrities, influencers, fashion figures, and media outlets worldwide.
During the 2024–2025 ski season, the brand’s social reach alone increased by 101 percent to 597.1 million, while global print circulation of editorial stories featuring Perfect Moment reached 25.6 million. The fourth quarter saw a surge in celebrity-driven buzz, with well-known personalities like Priyanka Chopra Jonas and Anitta promoting the brand on Instagram.
A collaboration with Johnnie Walker, Diageo’s top Scotch whisky label, further boosted Perfect Moment’s visibility. The launch of the Johnnie Walker x Perfect Moment capsule collection was supported by a high-profile brand activation at the St. Regis Deer Valley mountain resort.
Perfect Moment’s president and chief creative officer, Jane Gottschalk, expressed excitement about the brand’s growth and cultural relevance, noting that its visibility now rivals that of industry leaders like Moncler and Canada Goose. The brand’s social media following has also increased by 15.2 percent, surpassing 440,000 across Instagram, Facebook, and TikTok.
Looking ahead, Perfect Moment has reported a record volume of wholesale preorders for its upcoming Autumn/Winter 2025 collection, exceeding last year’s total by 30 percent. These orders represent the largest wholesale book in the company’s history, excluding collaborations.
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