The University of Michigan athletics department has announced a new radio partnership with WXYT-FM (97.1) in Detroit. This new agreement will give the university more exposure and coverage on the popular sports talk radio station.
The move comes after the university’s previous radio partner, WWJ-AM (950), decided to not renew their contract with the athletics department. This change is seen as a positive opportunity for UM athletics, as WXYT-FM has a larger audience reach and more dedicated sports programming.
The new partnership will include coverage of various UM sports teams, including football, basketball, and hockey. Listeners can expect to hear game broadcasts, coach interviews, player features, and more on the station. This increased exposure will help to further promote and support the university’s athletic programs.
The decision to switch radio partners was a strategic move by UM athletics to enhance their presence in the Detroit market. By aligning with WXYT-FM, the university will have access to a larger platform to connect with fans and engage with the community.
Overall, this new radio partnership is an exciting development for the University of Michigan athletics department. With the support of WXYT-FM, UM sports teams will have a stronger voice in the Detroit area and beyond. Fans can look forward to more coverage and in-depth analysis of their favorite teams on the airwaves.
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