Virtual K-pop group PLAVE is revolutionizing the music industry by seamlessly blending cutting-edge technology with the global appeal of Korean pop music. Formed in 2023, PLAVE comprises five avatar members—Yejun, Noah, Eunho, Bamby, and Hamin—who have captivated audiences worldwide through their innovative approach to entertainment. (reuters.com)
Managed by Vlast, a virtual entertainment startup backed by major K-pop companies like HYBE and YG Plus, PLAVE’s avatars are human-controlled using real-time motion-capture technology. This technique allows for lifelike performances, with the identities of the individuals behind the avatars remaining confidential. (reuters.com)
Since their debut, PLAVE has achieved remarkable milestones. Their album "Caligo Pt.1" sold over one million copies in its first week, and their virtual concerts feature live fan interactions through integrated feedback systems. Despite being digital entities, fans like 30-year-old Chang Ya Han feel a deep connection to the group, citing emotional engagement akin to real-life idols. (reuters.com)
Experts attribute PLAVE’s success to its accessibility and innovative fan engagement strategies, marking a new frontier as AI and the metaverse reshape the music industry. Vlast views motion capture as its core differentiator, aiming to continue innovating in the expanding digital entertainment landscape. (reuters.com)
Virtual K-pop Group PLAVE’s Technological Triumphs:
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