Zurhem Shines at 2025 Cannes Film Festival, Elevating South Asian Fashion on Global Stage
CANNES, France — The 2025 Cannes Film Festival recently dazzled with the brilliance of the Bangladeshi fashion house, Zurhem, as its Fall/Winter 2025 collection, Solaris, captivated international celebrities on the red carpet. Known for its bold aesthetics and artisanal craftsmanship, Zurhem made a remarkable impact, with its collections first presented at Paris Fashion Week in March.
Solaris, inspired by celestial themes and architectural designs, showcases vibrant optimism through a series of stunning looks. French actor and model Sufian Saï kicked off the bold statements, turning heads in a striking gold corduroy suit that perfectly embodied the collection’s essence.
Vaea Brazier, the French social media influencer, turned the spotlight with a pristine white gown featuring dramatic sunburst cutouts, creating a memorable red-carpet moment. Ophély Mézino, Miss France 2019, reinterpreted a male model’s oversized trench coat adorned with pearls to stunning effect, highlighting Zurhem’s fluid approach to gender and silhouette.
Other notable appearances included Paula Rita Saady, who captivated in an intricately embroidered green bralette and circular cutout skirt, while entrepreneur Sandra Zouma adorned herself in a green velvet top with sunburst embellishments, seamlessly blending elegance and exuberance.
Warren CS and TikTok sensation Yeney also flaunted reimagined pieces from the Solaris collection, amplifying its allure. Moreover, the festival anticipates a special appearance from Bangladeshi internet sensation Al Amin, dressed in a custom Zurhem ensemble inspired by Bangladesh’s national flower, the Shapla Phool, adding a cultural depth to the event.
Zurhem’s prominence at Cannes marks a significant milestone for Bangladeshi fashion on the global stage, illustrating a substantial shift as South Asian voices gain recognition in a traditionally Eurocentric industry. This bold emergence not only showcases exquisite craftsmanship but also affirms Bangladesh’s place in the conversation surrounding beauty, identity, and cultural innovation.
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