Viant Technology Executives Sell Shares to Cover Tax Obligations
In a recent transaction, key executives at Viant Technology, a leading digital advertising company, sold shares of their Class A Common Stock to manage tax liabilities arising from the vesting of restricted stock units.
Chief Financial Officer Larry Madden executed the largest sale, offloading 13,265 shares at a price of $13.0778 each, amounting to a total of $173,477. After this transaction, Madden retains ownership of 436,261 shares in the company.
Meanwhile, Chief Operating Officer Christopher Vanderhook and CEO and Chairman Timothy Vanderhook each sold 8,960 shares for $117,177, also at the same share price of $13.0778. Both executives now hold 365,076 shares of Class A Common Stock following their respective sales.
The sales were documented in Form 4 filings with the U.S. Securities and Exchange Commission (SEC), highlighting the executives’ strategic management of their stock portfolios. This move is not unusual as executives often sell shares to cover taxes resulting from stock vesting events, ensuring liquidity while maintaining significant holdings in their company.
Viant Technology continues to navigate the competitive landscape of digital advertising as it focuses on growth and market presence, with its executives actively managing their equity stakes amidst broader industry dynamics.
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